Ask ChatGPT for the best plumber in your city and it will name two or three businesses. It does not roll dice. It reads the same public facts about you that Google does, and it rewards the ones that line up. This book shows you exactly which facts, and how to fix yours — in plain English, without an agency.
14,000 words · 12 chapters · free in Kindle Unlimited
A search results page gives ten links and lets the customer choose. An AI answer gives two or three names and a reason. If you are not one of them, you were not beaten on price or on service — you were left out of the sentence before the customer knew you existed.
Assistants weigh things they can verify from more than one place: your name, address, phone, hours, category, services, and what customers actually wrote in reviews. Adjectives on your homepage count for nothing.
An old suite number on one directory and a new one on another makes a model less sure you are real. Less sure means left out. Most local businesses lose here without ever knowing it.
Pages that answer a direct question — "do you charge for emergency callouts?" — get quoted. Pages that describe how passionate your team is do not. That is a writing problem, and it is fixable this week.
Twelve chapters, each ending with something to actually do. No jargon that isn't explained, and no chapter that assumes you have a marketing team.
Plus a plain-language glossary and a 30-minute action plan you can run tonight — the same one reproduced free below.Get the full book — $4.99
This is the book's appendix, reproduced in full. If you only do this much and never buy anything, you will still be ahead of most of your competitors. Do it in this order.
Open ChatGPT and ask two things: "Who are the best [your trade] companies in [your city]?" and "Is [Your Business Name] a real, currently operating business in [your city]?" Write down exactly what comes back, including who else gets named. This is your before picture, and you will want it in a month.
Log into business.google.com. Confirm name, address, phone, hours and primary category are correct and current. Add three real services to your Services list if any are missing. Upload two recent photos. This single listing does more work than anything else on this page.
Compare the phone number and address in your website footer against your Google listing, character for character. Suite numbers, "St" versus "Street", an old number still ringing somewhere. Fix any mismatch immediately.
Pick your most recent genuinely satisfied customer and ask, today, with your Google review link. Ask them to mention the specific job and the city — a review that says "replaced our water heater in Etobicoke" is worth several that say "great service".
Choose one thing for this week: a dedicated page for your highest-demand service, an FAQ section answering what customers actually ask, or LocalBusiness schema on your homepage. Put it in the calendar on a specific day. Not someday.
Plumbers, electricians, roofers, HVAC, landscapers, renovators, salons, clinics, studios — anyone whose customers are within driving distance and who currently gets found by word of mouth and luck.
Office managers and family members who did not sign up for this and need to know which of the hundred things people tell them to do actually matters.
If you have paid monthly for a year and cannot say what changed, this book tells you what to ask for and how to check it yourself.
National e-commerce brands, agencies looking for advanced technical SEO, or anyone hoping for a trick. There is no trick in here. There is a list of unglamorous things that work.
No. Every chapter is written for the person who runs the business, not a developer. The one technical chapter, on schema markup, hands you code you can copy and paste or forward to whoever built your site, with plain-English notes on what each line is doing and why.
There is overlap, because AI assistants read the same web that search engines index. The difference is what wins. Classic SEO fights for a blue link on page one. An AI answer names two or three businesses and stops, and it favours the ones whose facts are consistent everywhere and whose pages answer questions directly. That changes what you work on first, and what you can safely ignore.
Google Business Profile corrections can surface within days. Review signals and new service pages take weeks. Nothing here is an overnight switch — which is exactly why it is worth doing. The businesses getting named in AI answers today are the ones that fixed the boring details months ago.
Yes. The examples are North American, but Google Business Profile, review platforms, schema markup, and the way language models weigh consistent public information work the same way anywhere those services operate.
That is what Northsite does. The AI Visibility Kit is a one-off audit and fix-list for your specific business at $199, and Northsite also builds the kind of website this book describes. Everything is on northsite.ca.
The book is the do-it-yourself route and it genuinely works. If you would rather hand it over: the AI Visibility Kit is a one-off $199 audit — we run the tests from Chapter 2 on your real business, tell you exactly where you are invisible, and give you the schema and page titles ready to paste. No retainer, no contract.